Business Leaders Changing The World


SAVE A LIFE. GROW YOUR BUSINESS. BECOME A HERO.


The Cause

Our goal is to save 500 lives of our local and national heroes. Small businesses across the country are joining forces with Heal the Hero Foundation and Rising Market Group to give back in a big way.

THE POWER OF CAUSE MARKETING

In 1983 a joint venture between American Express and the Statue of Liberty Restoration Fund led to increased profits and donations. The fundraising campaign was initiated with a 6 million dollar advertising budget from American Express. Cause marketing was born.

90%

LIKE

90% have a more positive image of a product or company when it supports a cause

87%

SHARE

87% recommend products or services if there is a good cause behind them

60%

FOLLOW

Said a sense of purpose is part of the reason they chose to work for their current employer

THE POWER OF CAUSE MARKETING

IF EVERY



IT WOULD EQUAL


3 BILLION DOLLARS

that would be allocated to SOCIAL IMPACT.

IF EVERY



IT WOULD EQUAL


42 BILLION DOLLARS

that would be allocated to SOCIAL IMPACT.



THE CAMPAIGN

Rise to the Cause provides the non-profit relationship, marketing support, and manages click through ads for promoting the crowdfunding campaign through Facebook and social media. We develop the content, the landing page, the co-branded collateral with Heal the Hero and your company. We collect personalized pictures of you and your employees for posts. This is a 90 day campaign. At the end of the campaign we show up with the noprofit to present an award, take pics, and do a Facebook Live Event.

THE COMMITMENT

$900 - Campaign set up & management.

$300 - Targeted Facebook direct ad buys.

$300 - Initial donation to Crowdfunding Campaign.

TOTAL COST

$1,500 90 DAYS

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