Business Leaders Changing The World

SAVE A LIFE. GROW YOUR BUSINESS. BECOME A HERO.

The Cause

Our goal is to save 500 lives of our local and national heroes. Small businesses across the country are joining forces with Heal the Hero Foundation and Rising Market Group to give back in a big way.

RMG and Heal the Hero

The Power of Cause Marketing

In 1983 a joint venture between American Express and the Statue of Liberty Restoration Fund led to increased profits and donations. The fundraising campaign was initiated with a 6 million dollar advertising budget from American Express. Cause marketing was born.

Creates Brand Loyalty

90%

LIKE

90% have a more positive image of a product or company when it
supports a cause

Creates New Customers

87%

SHARE

87% recommend
products or services
if there is a good
cause behind them

Increase Employee Engagement

60%

FOLLOW

Said a sense of purpose is part of the reason they chose to work for their current employer

Small Businesses Can Change The World

IF EVERY

COMPANY
donated $6 million

It would equal

3 BILLION DOLLARS

that would be allocated to SOCIAL IMPACT.

IF EVERY

Small Business

SMALL BUSINESS
donated $1,500

It would equal

42 BILLION DOLLARS

that would be allocated to SOCIAL IMPACT.

.

The Campaign

Rise to the Cause provides the non-profit relationship, marketing support, and manages click through ads for promoting the crowdfunding campaign through Facebook and social media. We develop the content, the landing page, the co-branded collateral with Heal the Hero and your company. We collect personalized pictures of you and your employees for posts. This is a 90 day campaign. At the end of the campaign we show up with the noprofit to present an award, take pics, and do a Facebook Live Event.

Local Heroes

THE COMMITMENT

$900 - Campaign set up & management.
$300 - Targeted Facebook direct ad buys.
$300 - Initial donation to Crowdfunding Campaign.

TOTAL COST

$1,500 90 DAYS